Value Added Skills

Exceptional Marketing Leadership — with high caliber management experience at building and leading global marketing and cross-functional departments. Strong business savvy with a proven track record of leading large–scale projects that exceed revenue expectations while managing to budget. Strategic visionary and tactical implementer with a commitment to delivering solutions and programs that exceed customer expectations.

Product & Solution Launch Specialist - with over 12 years experience in successful launches of technology solutions, consumer goods and services, professional services and E-Commerce solutions.  Drove competitive analysis, messaging, positioning, training, go to market plans and branding. Developed all supporting sales materials including presentations, call scripts, advertisements, websites, proposals, brochures, sales cheat sheets, videos, press releases and white papers.

E-Commerce and Digital Marketing Specialist — with over 20 years of experience in online marketing and E-Commerce. Launched and grew new E-Commerce business unit and programs through partnerships, online advertising, DRTV, SEM, SEO, social media, affiliate marketing, email campaigns and marketing automation. Lead the building of new sites including design, navigation and user testing.

Customer Acquisition & Retention Professional — with over 25 years of B2B and B2C experience in developing successful programs to identify, drive and retain committed customers.  Vast experience in marketing planning, communications, research, print, direct marketing, broadcast media, events/trade shows and public relations.