Professional Experience & Education
EXPERIENCE
InterCall/West Corporation 2010-2017
Marketing Director
Headed E-Commerce, small business marketing, SEO, paid search, direct marketing and marketing automation, website design and build for the world’s largest conferencing services company
~ Launched E-Commerce business as the go-to-market offering for small businesses. Grew E-Commerce revenue to a $4 million business with an 80% gross margin and 4.16 ROI.
~ Recruited and managed companywide digital marketing team.
~ Launched the first and only ecommerce solution integrating Lync with audio in conjunction with Microsoft and launched the only PSTN audio solution for Google+ Hangouts.
~ Grew traffic to our web site by over 800-fold in 2 years through new advertising programs and paid search.
~ Built international website covering 7 languages and 4 continents.
~ Launched new direct marketing programs which increased activation by 40%.
Netop Tech 2007-2009
Marketing Director, the Americas/Corporate Marketing Manager, Global
Headed marketing for the North and South American markets and global corporate marketing programs for this software manufacturer.
~ Established the brand presence in the Americas market and the America’s marketing function including budgeting, branding, advertising, Internet marketing, messaging, trade shows and direct marketing.
~ Successfully launched mobile, remote control and classroom management solutions in the US market, resulting in a 200% revenue growth over previous year’s sales and a 400% marketing ROI, by increasing increased quarterly leads from 2700 to 4500
~ Provided training and program support to a network of 100 reseller partners.
~ Developed and launched all global corporate marketing campaigns including advertising, public relations, newsletters, email campaigns and videos.
Hottmann and Associates 1997-2007 Founder and Marketing Consultant
Developed business plans, created marketing strategies and implemented marketing programs for organizations in a variety of industries.
~ Launched 4Access Communications Company and 3 products in less than 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
~ Re-branded E.H. Wachs Company, and increased the sales pipeline by $25 million in less than 6 months as the interim Marketing Director and head of global marketing.
~ Launched 2 mass retail snack food products for Comfort Cake and secured a segment on QVC and distribution at Walgreens, 7-Eleven, and Kroger.
~ Grew online sales by 150% for a consumer goods manufacturer to a record $10,000/day.
~ Helped MyPoints grow to a top 50 internet company and the leading incentive marketing company through effective marketing programs and business expansion plans.
KSolutions, Inc. 2001-2001
Vice President of Product Marketing
Headed all aspects of product marketing and product launches for this technology consultancy.
~ Launched program and project management solution, business intelligence dashboard solution and CRM solutions with projected first year revenue in excess of $30 million and won CIO award.
~ Managed co-marketing activities with Microsoft as one of 17 SharePoint/Windows XP global launch partners and helped this consultancy win the CIO award for technological innovation.
Accenture Internet Launch Center/iFlourish 1999-2000 Director of Marketing and Business Development
Headed marketing functions for the Accenture Internet launch center’s new e-commerce sites.
~ Structured a $20 million equity investment deal with A&E Television Networks and a $3.5 million advertising and sponsorship deal with Yahoo.
~ Developed business direction, financial projections, strategy, pricing and organizational processes for newly repositioned online travel and lifestyle company.
EDUCATION
MBA in Finance & Decision Sciences/Statistics, The University of Toledo, Graduated 1st in the Class
BBA in Marketing, The University of Toledo
InterCall/West Corporation 2010-2017
Marketing Director
Headed E-Commerce, small business marketing, SEO, paid search, direct marketing and marketing automation, website design and build for the world’s largest conferencing services company
~ Launched E-Commerce business as the go-to-market offering for small businesses. Grew E-Commerce revenue to a $4 million business with an 80% gross margin and 4.16 ROI.
~ Recruited and managed companywide digital marketing team.
~ Launched the first and only ecommerce solution integrating Lync with audio in conjunction with Microsoft and launched the only PSTN audio solution for Google+ Hangouts.
~ Grew traffic to our web site by over 800-fold in 2 years through new advertising programs and paid search.
~ Built international website covering 7 languages and 4 continents.
~ Launched new direct marketing programs which increased activation by 40%.
Netop Tech 2007-2009
Marketing Director, the Americas/Corporate Marketing Manager, Global
Headed marketing for the North and South American markets and global corporate marketing programs for this software manufacturer.
~ Established the brand presence in the Americas market and the America’s marketing function including budgeting, branding, advertising, Internet marketing, messaging, trade shows and direct marketing.
~ Successfully launched mobile, remote control and classroom management solutions in the US market, resulting in a 200% revenue growth over previous year’s sales and a 400% marketing ROI, by increasing increased quarterly leads from 2700 to 4500
~ Provided training and program support to a network of 100 reseller partners.
~ Developed and launched all global corporate marketing campaigns including advertising, public relations, newsletters, email campaigns and videos.
Hottmann and Associates 1997-2007 Founder and Marketing Consultant
Developed business plans, created marketing strategies and implemented marketing programs for organizations in a variety of industries.
~ Launched 4Access Communications Company and 3 products in less than 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
~ Re-branded E.H. Wachs Company, and increased the sales pipeline by $25 million in less than 6 months as the interim Marketing Director and head of global marketing.
~ Launched 2 mass retail snack food products for Comfort Cake and secured a segment on QVC and distribution at Walgreens, 7-Eleven, and Kroger.
~ Grew online sales by 150% for a consumer goods manufacturer to a record $10,000/day.
~ Helped MyPoints grow to a top 50 internet company and the leading incentive marketing company through effective marketing programs and business expansion plans.
KSolutions, Inc. 2001-2001
Vice President of Product Marketing
Headed all aspects of product marketing and product launches for this technology consultancy.
~ Launched program and project management solution, business intelligence dashboard solution and CRM solutions with projected first year revenue in excess of $30 million and won CIO award.
~ Managed co-marketing activities with Microsoft as one of 17 SharePoint/Windows XP global launch partners and helped this consultancy win the CIO award for technological innovation.
Accenture Internet Launch Center/iFlourish 1999-2000 Director of Marketing and Business Development
Headed marketing functions for the Accenture Internet launch center’s new e-commerce sites.
~ Structured a $20 million equity investment deal with A&E Television Networks and a $3.5 million advertising and sponsorship deal with Yahoo.
~ Developed business direction, financial projections, strategy, pricing and organizational processes for newly repositioned online travel and lifestyle company.
EDUCATION
MBA in Finance & Decision Sciences/Statistics, The University of Toledo, Graduated 1st in the Class
BBA in Marketing, The University of Toledo